We had a great year at Antics. Made some consumers really happy, which made our clients happy, which made us happy. Happiness all around. We hope you had a great 2011 too. Now enjoy the last day of the year and tell us all about how your 2012 is going to rock.
Leaving you with some rock:
Be Disloyal has great fans. Amazing and vocal fans that are incredibly supportive. It is thanks to these fans that we get picked up in the media.
After many online and offline mentions in the media we have just been featured on springwise. Not only have we been featured but within one day of posting it is the most popular post of the week! It even beats the second post by more than twice as many shares.
Springwise is a great place for a fresh dose of entrepreneurial ideas. We definitely suggest that you check it out and sign up for their newsletter.
We are very proud and very thankful to all the supporters and fans of Be Disloyal with whom this would have never happened. Thanks again!
Make sure to check out our partner in crime Cortadito.sg
16 December 2011 – Update:
And now also featured on PSFK!
This one almost slipped through our nets! We are very proud to have the Be Disloyal campaign mentioned in the November issue of Marketing Magazine. Another great addition to the growing list of Be Disloyal mentions. Great news for the participating cafe’s!
Antics is growing!
Let’s talk.
With offices in Malaysia and Singapore, Antics is looking for a Senior Producer to join our international team in Singapore.
This is a senior position in which you will be working with some of the biggest brands in retail, FMCG, and finance. Expect to do some travelling, as you’ll be liaising with the KL office and playing a key role in our expansion across Asia over the next year.
Campaigns directly under your direction involve the full breadth of the digital arsenal; interactive, mobile, social media, and CRM; so management experience in most of these fields will help you out a lot. You will be managing projects internally and directly with clients, meaning you will need to be as confident with clients as you are with flowcharts, wireframes, and functional specifications. Our producers are there every step of the way with clients, able to adequately represent and fulfill their needs with an in-depth knowledge of digital media and production processes.
This position is only open for those of you who are passionate about digital media. A minimum of 4 years’ experience in the advertising industry is required (agency or client side) and at least 1 year working directly with digital media in a project management or strategic role is compulsory for this position.
Competitive compensation is proportionate with experience.
Interested? Please email Erik Posthuma
(ep@anticsstudios.com)
Our work on “Be Disloyal” with the 8 fantastic cafe’s has been picked up by Marketing Interactive as well as The Straits Times.
Thanks for the support!
Be Disloyal - Coffee
We at Antics love authentic business. We also love bringing different businesses together and growing verticals as a whole.
That’s why we’re working together with Cortadito.sg and 8 of Singapore’s best cafés to launch Be Disloyal.
The concept is simple; go to any of the 8 participating cafés – enjoy your favourite coffee, receive the disloyalty card and try out the other cafés. With each coffee bought at the other café’s you receive a stamp. Once the card is full, go back and claim your free coffee from your starting café.
If you love coffee, and love discovering new places, this is the card for you. Be Disloyal launches the first week of September and runs until the end of the year. Each café holds a limited selection of 100 cards.
Cafés participating are: Jewel Coffee, Smitten, Jimmy Monkey, Loysel’s Toy, Forty Hands, Oriole, Broers Café & SOHO Coffee.
Story telling is a powerful tool in anyones arsenal. Sales people use it to get clients emotionally engaged in the product, advertising uses it to change consumer behavior, and parents use it to put children to sleep (imagine such a powerful tool). Story telling has been around since the beginning of man kind when we were drawing how to’s of the hunt.
The last few years has seen a revival of story telling. People in marketing who talk about the importance of a narrative. But this has been around for so long, why suddenly the interest.
Every new medium has given rise to a new form of narrative.
We’ve just launched the SK Viral in anticipation of the first beta launch, coming early March. It’s been a fantastic week with pickups on Marketing Interactive, MSN Entertainment, and Low Yat.
All will be revealed with the beta launch, head over to Stylekandi.com and get your invitation key.
Last month saw us continue our development of HSBC’s consumer friendly digitisation by rolling out a series of tutorial videos aimed to help customers with their online banking. The video, which can be viewed on HSBC Malaysia’s website, visually demonstrates to clients how they can pay their bills, transfer money overseas and much more through HSBC’s Internet Banking.
Originally in English, we will be working closely with HSBC over the coming weeks to roll out the tutorial videos in traditional Chinese as well as Bahasa Malay.
The tutorial videos are a first in Malaysia, with HSBC championing them at the forefront of their customer service campaign to bridge the gap between bank and customer.
The tutorial videos are one of a handful of projects that Antics Studios is currently developing with HSBC to increase the public awareness of the brand in Malaysia. To date, Antics has helped provide a number of marketing material for HSBC in the form of banners, electronic mailers and micro sites.
Johnny // Digital Producer
Friday 11th December: The Official Energy Drink of Manchester United helped create music history by sponsoring the very first live rendition of BFM89.9’s flagship show 33rpm.
Usually recorded in the bland banality of the radio studios, Arctic Ice teamed up with the shows seminal presenter Zack Yusof to bring his eclectic concoction of tunes to the masses at a gig at Havanas on Changkat Bukit Bintang, Kuala Lumpur.
Bringing you the best of industry professionals under one roof for all your investment needs. It's all happening here
Share style inspirations and explore the latest trends with one of the most stylish online community today. It's all happening here
Spreading care and great moments online with Malaysia’s oldest private hospital. It's all happening here
Communicating Firestar's values in a playful new website It's all happening here
Interactive website for The Yogi Tree to reinforce their position as "healthy food for all" It's all happening here
Magnum Gold?! Singapore campaign kicks off! It's all happening here
One of Malaysia's new blockbuster movies premiering mid 2010 nationwide. www.haqthemovie.com
The Social is located in Bangsar and Changkat, Kuala Lumpur and their concept of a bar/restaurant is one of the best place to get to know people. Hence, of the name - The Social.
It seems the Internet is even shaking up how we get married! We’ve just finished work on this fun video for Ricky & Geraldine’s upcoming wedding and for the whole world to see.
Drop us an email for new business or any inquiries at:
info@anticsstudios.com
Kuala Lumpur Office:
C-11-1 Megan Ave 1, 189 Jalan Tun Razak, 50400 Kuala Lumpur. Malaysia.
+603 2162 9798
+603 2162 9799
Singapore Office:
144B Neil Road, 088873. Singapore.
Our Partners:
Firestar Research, probably the best market researchers in the world.
Stellar PR, our link to the non-digital world on public realtions and events.
